Saturday, July 02, 2011

My sweetie thinks it's "cute" that I write complaint letters to faceless corporations and attempt to reason with them. *Shrug*. I don't really expect anything to come of them—I'm not even angling for free samples or anything—but if I'm going to complain about something, I figure I may as well complain to the companies themselves, which are they only ones that can do anything about the problem... right? I keep assuming the art must be in striking the right balance of constructive criticism, but maybe I need to take a squeaky-wheel approach.

My latest missive was to Sunlight®:

In your Sunlight Deep Clean commercial, your use of statistics about women implies that doing the laundry is entirely a woman's responsibility. I know that I'm not alone in feeling that this implication is outdated, if not a bit irresponsible. As a consumer of laundry detergent and other cleaning products, I can say that I would be much more responsive to an ad that took a more balanced approach and showed that cleaning is just as much the responsibility of male members of the household.

Thanks,

nori maki
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I wrote a note to Clubhouse a few months ago. Maybe I'll post that later for its entertainment value.

Complaint letters—perhaps that can be my blogging schtick.

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