Sunlight—the exclamation-filled response:
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Hello nori,

Thanks so much for writing!

We are writing in response to your comments regarding our advertisement for our products.

As a manufacturer we feel it is a major responsibility to provide our friends and consumers with the most creative and informative means of advertising possible. Needless to say, we are most concerned with your comments as they suggest we may not be successfully promoting this message on behalf of our product.

You may be interested to know that all of our commercials and advertisements are pre-tested and various techniques are used to evaluate consumer reactions. Based on the results of our pre-testing procedures, the presentations are chosen for their majority appeal. Please let us assure you that your comments are extremely important to us in evaluating the success of our commercials and advertisements.

We have a long history of presenting "tasteful" advertising to the public. Our ads must be informative and truthful. The agencies creating our advertising adhere strictly to these guidelines.

We certainly do not wish to offend anyone. In developing product messages, Sun Products and its agencies may not always anticipate all possible implications of an advertisement or television commercial.

We will certainly forward your comments to the Marketing staff. Consumer comments are very important and evaluated on a regular basis.

We do thank you for your interest!
Your friends at Sun Products
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I especially like the quotes around "tasteful." And I yet again did not succeed in getting free samples, not that I was angling for them.